e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
caught onto this trend early when it launched back in 2004 and sold lipstick for only a dollar online. used a few TikTokers to promote the challenge and then celebrities like Lizzo, Reese Witherspoon and Ellen joined in. was founded by father-son duo Joey and Alan Shamah," said Achelle Richards, e.l.f.'s s global artistic director.
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