e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
caught onto this trend early when it launched back in 2004 and sold lipstick for only a dollar online. s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. was founded by father-son duo Joey and Alan Shamah," said Achelle Richards, e.l.f.'s CEO Tarang Amin.
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