Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World
Retail TouchPoints
JULY 21, 2021
Additionally, the Net Promoter Score (NPS) for marketplace products was equivalent to online orders for its owned assortment — even as overall assortment grew by 32%. After launching its marketplace, a leading furniture and home decor brand actually saw its ecommerce conversion rate increase.
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