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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

Retail TouchPoints

The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell. FullStory will tell you that your problem is in navigation or in the shopping cart, but also what are surfacing as revenue opportunities. Discovering the ‘Unknown Unknowns’.

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Net-a-Porter, Ssense, Farfetch: How luxury’s e-commerce leaders stack up

Inside Retail

Ssense was launched in 2003 by brothers, Rami, Firas and Bassel Atallah and considers itself a fashion outsider despite its strong industry influence and ability to sell out brands. Storytelling generates sales Storytelling helps facilitate a high-end shopping experience and e-commerce can implement this through a variety of means.

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