How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
Key changes have included the addition of a mobile component to support Mercury HQ, which manages the company’s POS solution, along with improved order routing processes. “If If an order gets to the wrong place, the likelihood that we fail to fulfill goes up dramatically,” said Powell. Discovering the ‘Unknown Unknowns’. “Say
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