Alibaba’s Business Model – How the eCommerce Giant Makes Money
Indigo 9 Digital
APRIL 5, 2022
It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Alibaba opened its own chain of grocery stores called Hema in 2015.
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