Asda signs up Michael Bublé to star in Taika Waititi directed Christmas ad
Retail Gazette
SEPTEMBER 10, 2023
The Sun reports that Bublé will appear as a checkout worker in a series of ads directed by Taika Waititi, who directed JoJo Rabbit and Thor: Ragnarok. Asda used original footage from 2003 film Elf along with some camera trickery to create the ad, which saw Buddy inadvertently join the Asda team on a trial shift.
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