Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. They’ve [Warby Parker has] been around for a while, and they’ve been very good at marketing themselves,” said Kodali. of revenue.
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