2001, Point of Sale and Returns - Experience Retail Today

Customer experience: Nostalgia, the weapon of the future post-crisis?

365 Retail

MAY 19, 2021

In 2001, a US billboard showed a picture of the first iPod alongside the slogan “1,000 songs in your pocket”. Consumers today are nostalgic for a pre-pandemic experience and the return to normalcy will be a catalyst in the boom in retail commerce. Advertising is quick to exploit this phenomenon. Then, it’s El Dorado all the way!

Customer Experience

Customer Experience Shopping Consumer Point of Sale

Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

365 Retail

MAY 25, 2021

It is important to recognise, however, that customer loyalty isn’t just based on the point of sale. Slow delivery (18%), a lack of available stock (17%) and difficult returns processes (14%) were all listed as potential factors behind reduced interest in using a previously preferred brand. However, this might not last for long.

Fulfillment

Fulfillment Point of Sale Returns Shopping

Experience Retail Today

Customer experience: Nostalgia, the weapon of the future post-crisis?

Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

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