Shake Shack Launches First-Ever Loyalty Program With Digital Challenges and $1 Sodas
Retail Wire
MAY 30, 2025
Its origins trace back to 2001, when Meyer collaborated with the Madison Square Park Conservancy to revitalize Madison Square Park in New York City, per Investopedia. Recognizing the cart’s success, Meyer and his Union Square Hospitality Group set up a permanent park kiosk. Shake Shack was founded by Danny Meyer.
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