Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston
Retail TouchPoints
JANUARY 11, 2023
And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It Rather than focusing on checking off boxes, Earle tries to step outside them and remix the traditional ways Johnny Cupcakes markets to customers across digital channels. Photo credit: Johnny Cupcakes.
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