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Is Price Matching the Right Strategy for You?

Wiser

The bottom line is that price is always top of mind for consumers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. A separate Wiser survey of headphones shoppers had price as one of the top-five reasons to buy.

article thumbnail

Is Price Matching the Right Strategy for You?

Wiser

The bottom line is that price is always top of mind for consumers. . In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices. A separate Wiser survey of headphones shoppers had price in the top-five reasons to buy. .

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Pricing power: Retailers respond to tariff turbulence with steep price hikes

Inside Retail

As tariff walls rise, so are retail prices. The impact of President Donald Trump’s new tariffs is rippling across supply chains and shopping carts alike. Amazon sellers have begun raising prices on hundreds of top-selling items, CNBC reported, as import costs climb.