Remove Marketing Remove Operating Expenses Remove Retailing Pricing
article thumbnail

Is Price Matching the Right Strategy for You?

Wiser

Before we get into the specifics, it’s important that you know what price matching is, and what it’s used for. Price matching is when a retailer lowers a product’s price to match another competitor in the same market. This way, the retailer is more likely to make a sale right then and there.

article thumbnail

Is Price Matching the Right Strategy for You?

Wiser

This is when one retailer agrees to match a lower price from a competitor, typically if the shopper presents evidence of the better price. . In today’s hyper-competitive retail market, price matching may seem like a good idea. Let’s look at the pros and cons of price matching to find out. .

article thumbnail

Pricing power: Retailers respond to tariff turbulence with steep price hikes

Inside Retail

As tariff walls rise, so are retail prices. Amazon sellers have begun raising prices on hundreds of top-selling items, CNBC reported, as import costs climb. Both companies have informed US shoppers of upcoming price hikes starting April 25, attributing the decision to new global trade rules.