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Thinking outside the box with visual merchandising

Retail Focus

Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. The primary challenge for retailers in the current market is how to evolve these tried and tested methods to appeal more to modern shoppers. So, what can retailers do?

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Imprint Pureprint to exhibit at the 2022 Visual Merchandising and Display Show

Retail Focus

Imprint Pureprint will be exhibiting at the 2022 Visual Merchandising and Display Show. Our full-service offering including project management enables us to take your project from creative concept through to production and installation. The VM & Display Show is the place for all your visual merchandising and display needs.

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An Organization for Visual Merchandisers?

VMS

Who would have thought that there would be such a thing as an organization for those who work in visual merchandising? The organization was created to encourage and promote the highest standards of visual merchandising design and display installations throughout commerce. The post An Organization for Visual Merchandisers?

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Measuring Success: KPIs for Effective In-Store Marketing Campaigns

CJ Retail Solutions

One of the most important metrics for assessing the success of retail marketing campaigns is the Key Performance Indicator (KPI). Retailers are able to make data-driven decisions for business growth with the help of these indicators, which offer quantifiable data on various aspects of marketing strategies.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process.

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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

A location in Poland takes inspiration from gourmet food specialists by embracing “food theater” and grand visual merchandising architecture. The strongest visual merchandising is really where the consumer is left thinking about the product first and then the fixture,” Campbell explained. Photo courtesy of: Shutterstock.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

So when the retailer makes changes to the integrated system — which can be anything from a point-of-sale system to an Excel sheet with inventory items — these changes are automatically implemented into the signage. His focus on content management and digital signage content strategy has been an essential aspect of his role at Spectrio.