From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC
Retail TouchPoints
JUNE 26, 2023
And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. For example, a customer shopping for jeans could stop at a display that features a sign reading “Need Help?” alongside a large QR code.
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