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This is a guest article by John Duggan, Business Development Executive at Wiser. In today’s hyper-competitive market, you have only seconds to sway a customer to purchase your product over a competitor. How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with consumers. . The Questions You Need to Ask About Your Shelf Space .
MarkMonitor, the enterprise brand protection solutions provider, is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods.
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