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In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. Strategic Discounts. They may also consider other triggers, such as individualized promotions based on customers’ historical average order values.
Here are 5 consumer observations and merchant takeaways to help you prepare for the 2024 holiday season. With consumers getting a jumpstart on shopping, spreading out their holiday purchases, or waiting to take advantage of holiday shopping events, there’s still opportunity a’plenty for merchants to cash in on these spending trends.
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