Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market
Retail TouchPoints
MAY 2, 2024
An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.
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