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This display at a Nashville boutique utilizes cross-merchandising to increase impulse sales. This table serves as a merchandise outpost and a window display. It’s shopping in the round so customers can easily shop from all sides. You won’t see displays like this at your local grocer. Hello double duty!
Grocers don’t let this happen, that’s why milk is always at the back of the store. The survey also found that the type of music also matters: women shoppers prefer oldies, pop, and R&B, while men prefer to shop while listening to rock, Blues and bluegrass. Everywhere customers look they should be drawn to something intriguing.
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Cross Merchandising 
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