Outdoor Venture’s director of brand & marketing on its RL2 debut in Singapore
Inside Retail
DECEMBER 12, 2024
The target consumer group will be runners who not only seek the performance-functional needs of running as a sport but also want to wear aesthetically fashionable functional brands and products when they’re not running. ST: Each different brand offers different product segmentation that caters to a different consumer segment profile.
130 
Let's personalize your content