Small Biz Trends

JULY 25, 2025

This includes logos, color schemes, and typography, which all play a role in how consumers recognize and trust your brand. Understanding and resonating with the target audience is crucial for effective brand identity creation and management. Conversely, brand image is how consumers perceive your brand based on their experiences.

Customer Experience

Small Biz Trends

JULY 26, 2025

Conduct a thorough market analysis to understand industry dynamics, competition, and consumer demand. Your marketing strategy should outline how you’ll acquire and retain customers, specifying channels and approaches. Interviews : Conduct one-on-one discussions to gain deeper insights into consumer behavior.

Planning

Wiser

JULY 11, 2022

A retail strategy is the process that retailers use to promote their products or services in order to build awareness and generate sales. This can be done in many ways, including both paid and organically generated marketing advertisements. On top of this, a lot of time and effort goes into replacing employees.

Employee Engagement

Wiser

JULY 25, 2022

This means that efficiency will increase, hopefully leading to smoother consumer experiences and more deals won. Automation allows your sales team more leeway to focus on their individual talents, leading to higher employee engagement, better consumer relationships, and eventually more overall sales.

Employee Engagement