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The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. But retailers’ needs can change, sometimes quite quickly, as they did during COVID-19 when many merchants began scheduling specific shopping appointments with customers, both virtually and in person.
Photo credit: Westfield Century Center Designing Experiences that Drive Measurable Results Because WCC’s experiential clientele is so diverse, it measures the success of these events and activations through various lenses. Some events, like the John Legend pop-up concert, generate a lot of buzz and drive new customers to the center.
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