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Opinion: How Experiments Influence Customer Decisions in a Digital-First World

Retail TouchPoints

This is famously called psychological pricing or charm pricing. Retailers also use bundle pricing strategies, wherein organizations sell a set of goods with lower prices than they would have charged if the customer bought all of them independently. market basket analysis.

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Pricing Strategies Explained: Which One is Right for You?

Wiser

For example, airline ticket prices go up during holidays or when flying to certain locations, like Orlando, Florida (Walt Disney World). Coats and sweater prices go down during summer months when the weather is warm there isn’t as much need for them. Bundle Pricing. Dynamic Pricing.