Brand Management Promotions Visual Merchandising 
Retail Focus
MARCH 3, 2023
So, how do the big brands manage to do this? As it turns out, there’s an entire field dedicated to this aspect, called visual merchandising. Moreover, there are plenty of studies that help merchandisers and designers understand how a potential customer thinks and what will attract a passerby’s eye.
Retail TouchPoints
JULY 10, 2024
For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing? This informed customer allows the retailer to tap into new and lucrative customer bases that may have been unreachable before.
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