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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

Jaques Roizen, MD Consulting at Digital Luxury Group, said Sephora’s primary challenge lies in its value proposition as a one-stop-shop for cosmetics in a market where consumers have the convenience of Tmall at their fingertips, especially for regularly repeated purchases.

Markdowns 147
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How to Treat Pricing Like a Brand Guardian

Wiser

You’ve got marketing and sales, product, customer support, category management , and many other roles that all tie into brand management. One such role is the brand guardian. This position focuses on protecting a brand’s presence in the market. Or will they grab whatever brand is available on the shelf?

Markdowns 158