6 Ways Farfetch is Disrupting Luxury Retail
Indigo 9 Digital
SEPTEMBER 7, 2022
With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. They are convinced that luxury shopping will still happen in boutiques in 10 or 20 years. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London.
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