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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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The importance of audience segmentation in Retail Media Networks

Shopper Motion

For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience. Behavioral segmentation in Retail Media. For example, a clothing retailer might create separate campaigns for customers in different parts of the world or in different climate zones.