Remove Beauty and Health Remove Checkout Remove Visual Merchandising
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Stores are a massive canvas theyre experiential, theyre engaging and its where the vast majority of transactions are actually happening, said Parbinder Dhariwal, VP and General Manager of CVS Media Exchange (CMX), CVS Healths retail media network, at the 2024 Retail Innovation Conference and Expo.

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The New In-Store Playbook for Brands

Retail TouchPoints

Consumers, especially in beauty, health and wellness categories, want to see, touch, smell and try before they buy. Sephoras success is built on this principle; interactive displays, shade-matching tools, beauty bars. This fosters loyalty far beyond the checkout line. Experience-driven shopping. Discovery and trial.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Marie Kloor and her firm, Hydra Health , are focused on changing that. Our mission is to transform spaces that have traditionally been kind of an afterthought and turn them into beautiful, customer-centric and revenue-generating spaces, ” Kloor said in an interview with Retail TouchPoints.

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Target Named 2021 VMSD/Peter Glen Retailer of the Year

VMS

More Shops-in-Shops: At a growing number of its locales, the retailer has introduced new specialty experiences, showcasing favorite products from such customer magnets as Apple, Disney and Ulta Beauty. Increased emphasis on health and safety: During the COVID-19 pandemic, the retailer has worked to make such concerns a top priority.