Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off
Inside Retail
NOVEMBER 8, 2023
The company is flush with funds after a successful launch on the Thai stock exchange in December last year, and is looking to put it to work by dominating the Thai market in what the company mysteriously refers to as the “retail lifestyle” category, of which it claims to already have a 38 per cent market share.
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