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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.

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Forrester Forecast: Online’s Share of U.S. Sales to Top 29% by 2029

Retail TouchPoints

Ultra-low prices from Chinese retailers like Shein and Temu will help ecommerce sales in the apparel and footwear categories, despite longer delivery times.” “The appeal of same-day delivery and subscription services helps boost online grocery growth by offering convenience and consistency for customers,” he said.

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