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A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.
Retailers can better divide their clientele and precisely targetmarketing initiatives. Enhancing Marketing Strategies with Big Data Big Data is transforming retail marketing strategy. For a new line of sports apparel, a shop might target a group of consumers who often buy athletic wear by means of advertising.
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