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The implementation of new systems to handle remote working and increased order volumes in 2020 has also made things easier this time around for online craft beer specialist Beer Cartel. “We A lot of people pulled back media spend,” Makejev told Inside Retail. “A A lot of people pulled back media spend,” Makejev told Inside Retail.
Both 2020 and 2021 each had their own clear themes and pressures, and this holiday season will be defined by trying to understand what has changed. “ KPMG’s survey of retail leaders found that 68% of respondents expect sales to improve over last year, while only 24% expect a drop in sales. Take for example Macy’s.
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