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The Boston Retail Partners 2019 POS/Customer Engagement Survey identifies how retailers are faring in the quest to ensure the four key pillars of customer experience are in place to deliver Unified Commerce. The ability to offer messaging and promotions based on customer context is a key differentiator in today’s marketplace.
We hear reports that retail traffic, in 2020, was down by close to 50% compared to 2019. but no sales associates who seek out customers to attend to them…to sell to them. Assisted by sophisticated systems and promotions and signage and advertising…the goods were sold by people. Hard to say, isn’t it? That’s serious.
In 2019 we had impatient buyers who wanted what they wanted, no matter what. Make suggestiveselling an expected part of the job. Every retail associate we ask assures us they practice suggestiveselling, yet that’s not always the case. It’s important to know your customer base and what they expect from you.
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