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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

In 2017 Nike sold its product through an estimated 30,000 retailers but by 2019 it only had 40 strategic retail partners. eMarketer estimates only 18% of consumers believe brands offer an exceptional customer experience. And so, those two factors in particular were large drivers of gross margin performance in the quarter.”