tag mobile-app 
Wiser
NOVEMBER 3, 2020
One of the prime reasons is strong point-of-purchase marketing. Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. What is Point-of-Purchase Marketing and Why is it Important? How does this happen?
Retail TouchPoints
OCTOBER 4, 2022
Marketers have been gorging on them for decades, addicted to the delicious data they provide. As a digital marketer, you know where we’re going with this. Cookies in the online world refer to text files that browsers and mobile apps generate to catalog user behavior. The same holds true for digital cookies.
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