The Google Ads Strategy of Purple Mattresses
Store Growers
JANUARY 29, 2019
Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I Targeting option 2: In-market audiences.
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