Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

FEBRUARY 13, 2023

In a 2017 study Daniel McCarthy, assistant professor of marketing at Emory University and Peter Fader, marketing professor at Wharton found that Wayfair spent approximately $69 to acquire a new customer but lost $10 on that customer over time. Wayfair’s customers who shop infrequently put pressure on marketing spend.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Small Biz Trends

JUNE 30, 2023

The Affiliate Marketing Industry in 2023 Affiliate marketing spending in the United States reached $ 8.2 billion recorded in 2017. SEO is essential for affiliate marketing success, as it helps ensure that your content is relevant, informative, and valuable. billion U.S. dollars by 2022, up from 5.4

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19