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How US$4bn activewear brand Vuori builds community through bricks-and-mortar

Inside Retail

The direct-to-consumer brand was founded by Joe Kudla in 2014. That starts with us being strategic, disciplined, and purposeful in the real estate decisions we make through to how we bring our brand to life in the store. Vuori is a California-based brand that has taken the athleisure market by storm.