Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. In China, in 2020, Nike had planned to launch a few new products in-store. Here are four ways Nike has brought that strategy to life and what others can learn from Nike’s digital success.
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