Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. eMarketer estimates only 18% of consumers believe brands offer an exceptional customer experience. Fast forward to 2021 and sales generated through Nike’s wholesale channel made up 61% of Nike’s sales.
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