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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

AUGUST 16, 2021

Still, many Chinese citizens were unable to afford – or unwilling to pay full retail prices – for foreign-branded items. Today Li-Ning is valued at US$7 billion, chasing the top American and German sportswear giants. The Rich and Humble. Subconscious’ racism has become more visible in brands misappropriating Chinese culture.

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The Brilliant Strategy Behind Supreme’s Success

Indigo 9 Digital

MAY 12, 2022

The popularity of the brand which sells jackets, hoodies, t-shirts, and other accessories online as well as in its stores caught the eye of private equity firm The Carlyle Group which made a $500 million investment in the brand in 2017 valuing the company at $1 billion. Having the drops occur at a specific time reinforces this habit.

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Experience Retail Today

Proudly made in China: How Chinese consumers are reclaiming domestic brands

The Brilliant Strategy Behind Supreme’s Success

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