How Retail Loyalty Programs Hook Gen Z: A Marketing Strategy That All Students Need to Learn
365 Retail
APRIL 17, 2025
Loyalty programs have been a mainstay of retail customer retention for decades, but their effect has never been as deep as it is with Gen Z consumers. This means loyalty programs that incentivize more than discountssuch as sustainability rewards or community-driven incentivesare particularly effective at reaching this cohort.
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