2011 Accounting Customer Retention 
Inside Retail
MARCH 17, 2025
Founded in Los Angeles in 2011 by chef Alvin Cailan and his cousin Jeff Vales, the chain currently operates 12 locations globally. Without a compelling differentiation strategy beyond brand novelty, long-term customer retention becomes difficult.
Indigo 9 Digital
MAY 10, 2023
Starbucks foresaw the transition to mobile ordering long before others in the industry and is reaping the benefits with its digital sales accounting for about a quarter of all sales. Then it began offering in app mobile payments in 2011. Starbucks is a company that has long known that the future of retail is tied to technology.
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