Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?
Retail TouchPoints
AUGUST 7, 2023
When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. A focused, disciplined advertising approach. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S.,
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