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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

French outdoor adventure and lifestyle brand Salomon has recently become a staple of style-conscious sneakerheads, despite traditionally being known for its functional hiking and trail apparel. In 1997, Adidas acquired the Salomon Group and its brands, Salomon, TaylorMade, Mavic, and Bonfire; but later sold the brand to Amer Sports in 2005.

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