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Barnes & Noble Revamps Loyalty Program, Adding Free Option

Retail TouchPoints

Barnes & Noble has reconfigured its loyalty offerings for the first time since the program began in 2001, launching its first free program and enhancing the benefits of its paid Membership program. The new free B&N Rewards program issues a stamp to members each time they spend $10 , with every 10 stamps earning them a $5 reward.

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14 Examples of Great Customer Experiences in Retail

Indigo 9 Digital

It has been nearly 20 years since Apple opened its first retail store in 2001 and that advice has not gone out of style. A survey from Salesforce found that 84% of customers believe that the experience provided by a company is as important as its products and services. But what constitutes a great customer experience?

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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It For example, if you spend more than $130 , we ship your order in a cardboard oven box and there are fake cockroaches hidden inside. ” Customers camp out for new Johnny Cupcake product drops.

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6 of the Best Ways to Retain Customers in Retail

Indigo 9 Digital

But in the early 2000s that started to change with the launch of the iPod in 2001. Some of these benefits include receiving samples from top brands, free standard shipping and a birthday gift. If you look back at Apple’s history for a few decades Apple was really about the desktop computer.