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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

Chasing touchpoint fixes instead of journey transformation Why retailers make this mistake: Businesses tend to focus on isolated problems, like speeding up transactions or improving chatbot responses, without looking at the entire customer journey or understanding their target market’s path to purchase.

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How Buy One, Get One Can Improve Your Sales

Wiser

When Amazon first introduced free shipping in some parts of Europe, they saw a significant increase in sales for all places except for France. The reason why France’s sales were not on par with the other countries was because instead of free, shipping’s cost was mistakenly reduced to 1 franc (about 10 cents at the time).

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IoT Will Transform the Retail Industry: Here’s How

Retail Next

RFID allows retailers to monitor the location and movement of product, and coupled with POS systems for online and in-store sales, allows inventories to be readily available at stores and shipping locations to ensure items in high demand are never out of stock. Smart transportation with IoT. And, IoT is one of their best bets.