Under Armour Q2 revenue dips as brand realignment continues
Inside Retail
NOVEMBER 7, 2024
Wholesale revenue fell 12 per cent, and direct-to-consumer sales decreased by 8 per cent, driven by a planned reduction in e-commerce promotions. Operating expenses decreased 15 per cent, and net income for the quarter was $170 million. In May, Under Armour launched a restructuring plan to increase efficiency.
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