Put Your CPG Brand Where the Foot Traffic is to Stay Competitive
Retail TouchPoints
DECEMBER 13, 2022
In fact, average transaction values in-store were 10% higher in July 2021 than in March 2019. This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Identifying Your Audience IRL.
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