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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Omnichannel Demand: Customers expect a seamless experience whether buying online, in-store, or via wholesale partners. Wholesale & Retail Integration: Many fashion brands operate both B2B wholesale and B2C retail, requiring an ERP that can manage distinct sales processes, pricing, and fulfillment for each.
Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers. Tactics often include bulk buying discounts, rebates, or incentives like free point of sale displays.
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Here are some of the most common types of trade promotions: Discounts and markdowns. That means any sales promotion you roll out with your partners must keep the customer in mind.
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