Wiser
NOVEMBER 29, 2023
Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers. Tactics often include bulk buying discounts, rebates, or incentives like free point of sale displays.
Wiser
OCTOBER 13, 2020
Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Here are some of the most common types of trade promotions: Discounts and markdowns. That means any sales promotion you roll out with your partners must keep the customer in mind.
Expert insights. Personalized for you.
146 
Let's personalize your content